Segmenting Your Target Audience

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It is common to have multiple types of customers that would be interested in your product or service. This is why a marketing strategy is important; as it is one of the MANY things to break down.

The 4 basic categories are:

Demographics (Age, Sex, Gender,etc)
Psychographics (Personality traits)
Behavioral (Relevant behavior)
Geographical (Region)

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Lifestyle Hues Brand Consulting Team 8

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