Every business exists to solve a problem from which they profit. The more problems you solve, the more money you make. There’s a reason businesses are called SOLUTIONS. Some people’s problems include (but are not limited to) and we can create solutions around them1. TIME to do something themselves (cook, shop,create)2. IGNORANCE (I can’t handle …
It’s beyond social media! It’s beyond free content. You, as a person, need to start getting paid for your content too. Think of all the greats, from Obama to Beyoncé to Ronaldo to Al Pacino. The common thread is the content, free, paid, collaborative, even leaked 🤣You are nothing without content. What content are you …
Branding and Consistency go hand in hand. It’s the very premise of Branding, having a SPECIFIC IDENTITY, STYLE OF DOING THINGS, STANDARDS etc_ Here are 5 ways to be consistent in your branding journey._1. VALUES: What do you stand for? What do you despise? Some brands are irreverent, some are conservative, some are luxurious, some …
It is common to have multiple types of customers that would be interested in your product or service. This is why a marketing strategy is important; as it is one of the MANY things to break down. The 4 basic categories are: Demographics (Age, Sex, Gender,etc)Psychographics (Personality traits)Behavioral (Relevant behavior)Geographical (Region)
Established to cater to the enormous demand for quality toilet rolls, kitchen rolls, serviettes, facial and pocket tissues, and multipurpose napkins, Banrut rolls is a wholly-owned Nigerian brand that has over the years gained recognition and gained prominence worldwide. We have the responsibility of managing their online presence, creating social Media Communication materials with themes …
With a rich cultural heritage, indomitable presence, and an enviable legacy, Corona Trust Schools is on a mission to provide world-class education to children. They do this by inculcating these students with high moral-ethical values as they prepare them for a life of service. Having immersed ourselves in the brand and taking time to appreciate …
With over 18 years of transforming clients’ briefs from wishes expressed on paper or communicated via emails into well-curated, memorable experiences; and over 1,000 events to their credit, the Zapphaire brand has become the synonym for excellence. In a bid to endear themselves to more people, and permanently implant themselves in the minds of their audience, they …
THE EVENT XPERIENCE AFRICA (TEXA) is an annual conference that brings together event professionals from various parts of Africa. It is aimed to equip the teeming audience of event entrepreneurs with the right tools needed to thrive in the events industry. We took charge of the media aspect of TEXA 2019, and 2020 convened by …
After a decade of uncompromising quality that elicits happiness in their clients through a keen imagination, distinct approach and precise delivery of projects, uber-creative design and build firm Eventecture decided it was time to consolidate on their gains as well as appeal to new prospects. The assignment was clear, develop a marketing strategy compelling enough to amplify their brand perception, broaden their reach and ultimately increase their market share. This we did and then some more. We also developed their brand guidelines, refreshed their logo and other visual assets as …
Poised to provide satisfaction to food lovers across Nigeria, Mama Cass has as one of their objectives, the continuous addition of value to lives by nourishing a community through home-cooked traditional meals. A noble mission wouldn’t you agree? On their journey to becoming the foremost foodservice provider in their chosen market, they realized the importance of having a clearly defined brand guideline as …
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