CEO, Lead Strategist
Ayodotun is a multi-talented, professional with core skills in Strategic Marketing, Brand Strategy and Management, Marketing Communications, PR and Project Management with 14 years of experience.
She kicked off her career working on some of the biggest international tobacco brands and campaigns across West Africa including Rothmans, Benson & Hedges and London King Size which she did for 8 years. She was also part of the field team that launched Guinness’ Orjin Zero into the Nigerian market in 2016.
She started her business working with young businesses who are skilled in their craft but lack the know-how to build brands or market their services. She and her team, today work with a wider variety of brands (big and small). She has worked with brands such as Corona Schools Trust Council, Mama Cass Restaurants, SAP, Banrut Rolls Ltd (Manufacturers of Vicki Box Tissues), Zapphaire events among others.
She has also discovered that there was a crop of startups who couldn’t afford to work with her and so she decided to train them so they can execute the strategies themselves in order to grow their businesses.
Today, she trains them in the areas of Branding, Marketing, Social Media Marketing, Customer Service, Content Creation and Graphic design (Canva) via online courses, masterclasses and live workshops. Ayodotun is a Canva Certified Creative, a recognition by Canva, the Australian online graphic design company for respected tutors from around the world.
In the last, 5 years, Lifestyle Hues Brand Consulting has trained over 12,000 entrepreneurs and served about 65 businesses across the fields of Manufacturing, Education, Consulting, Events, Healthcare, Tech and Fashion.
Ayodotun holds a National Diploma in Business Administration, BSc in Mass Communication and a Masters Degree in Marketing. She is an Associate member of the Advertising Practitioners Council of Nigeria, Chartered (APCON), member, Chartered Institute of Marketing, UK (with a Diploma in Professional Marketing), Associate Member, Women in Business, Management & Public Service (WIMBIZ), and is a 2019 beneficiary of the Tony Elumelu Foundation Programme.
She recently launched her signature video course titled Branding and Marketing for Profit to train both Business owners and budding industry professionals the nitty gritty of Brand Building, Activation and Marketing.
She has been featured on various media platforms including The Guardian, BusinessDay, TVC, Inspiration FM, Thisday, Brand Communicator and others.